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Latest Articles in bw businessworld

BW Businessworld Unveils BWSustainabilityWorld Website On World Sustainability Day

The introduction of BWSustainabilityWorld is a step towards realising a sustainable world and will serve as a hub, uniting leaders from various sectors to collectively tackle shared challenges

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BW Businessworld Shines Spotlight On India's Evolving Luxury Market In Its Annual Luxury Special Issue

The issue explores the shifting trends in the luxury market, highlighting the significance of convenience, sustainability and personalisation in the realm of businesses and consumerism

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Band Baaja Baraat: Spike In Business Or Hiccups For India’s Wedding Sector?

The Indian wedding industry is one of the largest and most vibrant sectors in the country. As the world opens again after the pandemic, 2023 promises to be a year of joy and celebration for millions of couples and their loved ones

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BW Healthcare 30u30 Awards: Celebrating India's Young Healthcare Trailblazers

revenue in the healthcare market is expected to show an annual growth rate of 10.36 per cent, resulting in a projected market volume of USD 766.40 million by 2027

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Cricket World Cup 2023 To Boost Advertising & Consumer Spending

In terms of ad growth, the TV sector is expected to see a CAGR of approximately 6 per cent in comparison to the previous CWC edition in 2019

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Amrita Thapar Advices Balancing Data And Privacy In Marketing

Amrita Thapar, Director, Experiential Marketing, Microsoft (India, Japan and Southeast Asia) delves into the evolving marketing landscape and the enduring relevance of traditional media

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Sunil Narula On Transforming Brands With Technology

Sunil Narula, Senior Vice President of Sales & Marketing at Panasonic Life Solutions India, spearheaded initiatives that involved collaborating with electricians, ultimately enhancing the brand's reputation and impact

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Sumit Mathur On India's Resilient Marketing Landscape & The Role Of AI

Sumit Mathur, Chief Marketing Officer, One97 Communications (Paytm) is bullish on India’s resilience as a global economy and the consistent consumer confidence that spells growth for all

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Honasa's Anuja Mishra Redefines Marketing In Purpose-Driven Brands

Anuja Mishra, CMO, Honasa on championing authenticity and sustainability in a new world order

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Shubhranshu Singh Envisions Growth In India's Marketing Landscape

Generative tech does not threaten marketers but enhances their capabilities, says Subhranshu Singh, Chief Marketing Officer - CVBU, Tata Motors

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KFC's Aparna Bhawal Talks On Consumer-Focused Initiatives

Aparna Bhawal, Chief Marketing Officer, KFC India & Partner Countries focuses on the transformative power of innovation benefits the brand KFC

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Saurabh Jain's Impactful Leadership At Reckitt & Commitment To Social Change

Saurabh Jain, Regional Marketing Director, South Asia, Reckitt speaks on the importance of marrying good business with doing good for all, something that he achieves at Reckitt every day

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Swiggy's Aparna Giridhar On India's Marketing Trends

Aparna Giridhar, Vice President Marketing, Swiggy on setting a course through the waves of adaptive marketing

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Adani Wilmar's Vineeth Viswambharan On Balanced Marketing Strategies

Vineeth Viswambharan, Associate Vice-President of Marketing & Sales, Adani Wilmar believes some aspects of marketing are like essential foods, beating any slowdown

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Raj Rishi Singh On India's Positive Outlook & Marketing Strategies

As India defies the global economic slowdown, Raj Rishi Singh, Chief Marketing & Business Officer, MakeMyTrip says that opportunities for growth are aplenty

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