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Latest Articles in business strategy

Shared Ownership Makes Communication Effective

If the company is a start-up or one which is in its early growth phase with limited operations, then there is less likelihood for the communication head to be unaware as the information flow is fluid

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Pandemic Paves Way For Consumer Durable Brands To Revisit Their Business Strategy

According to NielsenIQ BASES study automation, personalised products and subscription services led businesses are in high demand in India.

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How To Connect Business Strategy With Social Media?

For a marketer, it is almost impossible to ensure that his target audience sifting through the chatter finds just what he wants them to dig up. To make this engagement relevant and impressionable, he needs to consider the following aspects of social media.

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How To Connect Business Strategy With Social Media?

Brands big and small are realising this – but the challenge remains: how does one engage on social media without annoying the user? Remember she’s on social media to entertain herself, just hang out and do her thing.

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Diversity, Equity & Inclusion – At The Heart Of Business Strategy

A truly diverse organization reflects the populations of the geographies in which it operates and its customer base.

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Tata Consumer Products retains leadership position for best sustainability practices

Tata Consumer Products retains leadership position for best sustainability practices

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HM Bharuka Appointed As Director On Board Of Kansai Paints

"The selection makes Bharuka the first non-Japanese to be appointed to the Board of Kansai Paints, Japan," the company said in a statement.

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Businesses Always Confuse Goals With Strategy

Biggest mistake which businesses make is confusing goals with strategies. Businesses often struggle to align various aspects of the business to achieve this strategy

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