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80% Indians Opt For Brands That Use Humour Over Competition: Report

BW Online Bureau

Economy

Yet, 83% of business leaders in India fear using humour in customer interactions, the report further adds

Brands and Agencies Struggle To Build Privacy Compliant Culture: InMobi Report

BW Online Bureau

Economy

The study was commissioned to understand their state of readiness, explore the key areas of concern, and identify the initiatives underway for dealing with the same, in the Indian market.

Actionable Strategies And Best Practices To Tune Your Digital Core For Harvesting The Next Billion

Ratnadeep Choudhary

Tech

In the last decade, a lot of investments have started flowing into digital initiatives across sectors, a trend which has only accelerated in the post-pandemic period.

Brands Hopes For Positive Outcome In This Festival Season

Abhishek Sharma

Economy

The brands are cheerful about a better and happy season as far as business and deals are concerned. The deals for specific items have as of now risen, and brands are witnessing a positive sign that they can sustain themselves during the following few months.

Brands Ride The Olympic Wave In India’s Good Year

Avishek Banerjee

Companies & Markets Sector Reports Media & Entertainment

Several brands and politicians have come forward announcing the monetary reward and other perks for the javelin thrower Neeraj Chopra and other athletes

Dark Roast Double Shot: Who Should Sing the Ballad of Hope?

Nitish Mukherjee

Opinion Columns

The role of business in the lives of people is no longer just good products and swag but to provide tangible proof of being a good, contributing and responsible citizen.

Dark Roast Double Shot: Why Brands Should Revisit Their Premise

Nitish Mukherjee

Opinion Columns

The Balance of Power is shifting and it is in every marketers’ interest to understand why and what they need to do in the new landscape.

Mistakes Brands Should Avoid this Festive Season

Ashwini Pable

Companies & Markets Sector Reports Marketing World

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

'The New Longing' Raghavendra Rathore

Raghavendra Rathore

Companies & Markets Sector Reports

“Are brands, retail, fashion, or personal being pigeonholed into pedigree slots, much like the Royal gun salutes cryptically embedded during the British Raj that would dictate the order of a Princely State”

Brand Conversations: Making Greater Festive Gains In 2020

Deepak Netram

Opinion Columns

In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:

Tech and analytics redefine retail execution for brands and retailers in new normal: Study

Raj Kantak

Tech and analytics redefine retail execution for brands and retailers in new normal: Study

How Brands Should Do ‘GOOD’ By The People During COVID-19 Pandemic

Mehul Gupta

Companies & Markets Sector Reports

The companies should try to conduct lively sessions online, engage with them more often, conduct casual interaction meetings, have motivational conversations when needed.

Brands: Power Of Yogurt

Ashish Sinha

Companies & Markets Sector Reports FMCG

Brand Epigamia has spread far and wide across the country attracting new customers and investors alike including a leading Bollywood actor. What’s working for Epigamia, the brand?