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Latest Articles in branding

Brand Track = Brand Health

Historically, social monitoring, performance marketing, and other data-driven tools have helped marketers make quicker and more educated decisions. Brand marketing, despite receiving 40-60 per cent of marketing budgets, is still largely guided by gut feelings and best guesses. The paradigm is being challenged by brand tracking, which provides brand marketers with accurate, timely, and cost-effective data on brand marketing. Now more than ever, it is crucial for marketers to keep tabs on their brands

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Connect Between Brands And Sense Of Humour

Humour is subjective and what one person thinks amusing, the other person may find offensive

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Twitter's Rebranding To "X" Sparks Mixed Reactions And Legal Concerns

The transition to the "X" brand was evident on Twitter's website with the prominently displayed new logo, while the mobile app retained the iconic blue bird

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Long Live TV: OmniCasting Is Future Driver For Building Brands

Dr. Annurag Batra writes on why TV is essentially the mainstay for brand building and how television is less cluttered than any other medium

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How About A Code Of Conduct For Indian Celebrities?

The government is putting guidelines in place, even making laws stricter, but no real hi-profile prosecution or conviction has really happened as a visible deterrent

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Show And Sell

The key to a great demo or mock-up is in not just showing off the widget but also presenting how customers can use it and interact with it. If Jan’s salesmen could take a bullet to sell you can surely consider moving beyond a slide deck the next time you pitch an idea

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Brand You – Building And Sustaining Your Brand

While you are building your brand presence outlined above, remember that building a brand and sustaining it for the longevity of the brand is very important.

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Brand You - Invest In Yourself

Do you have the ability to say ‘no’ when you are being pushed to achieve deadlines you know you cannot meet even before you have accepted the task?

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Reimagining Brand Strategy with Numerology

The sacred science can be used as a supplement to tactical decisiveness and to bring value to each individual within the value chain.

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Brands Ride The Olympic Wave In India’s Good Year

Several brands and politicians have come forward announcing the monetary reward and other perks for the javelin thrower Neeraj Chopra and other athletes

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A Letter From The Future

Thanks to common data culture, the tyranny of this brand collectivism disappeared. In 2040, 0.5% share of the market became the minimum value share required to be eligible for existence as a discrete data unit. Even till then the brand‘s performance standards were legally tied to your microchips requirement assessments. You could opt in but not dictate.

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Product Placement & Celebrities - “Caution” Or “Currency”?

Can the celebrities have change of heart or even ideology, when they grow larger in stature and have more fan-following ? Will they have to explain their change of position ? Who are they answerable to ?

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Brand You - Be Honest with Yourself

Some steps you can take to understand your perceptions about yourself are outlined below.

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The Pursuit Of Sameness

As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.

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The “Band, Baaja, Baaraat” Problem

Apart from the knowledge gained, it ensures that you remain empathetic to the needs of your business and your colleagues. And consequently, your marketing efforts will go beyond just Band Baaja Baraat.

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