Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in branding

Brand You - Be Honest with Yourself

Some steps you can take to understand your perceptions about yourself are outlined below.

Read More

The Pursuit Of Sameness

As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.

Read More

The “Band, Baaja, Baaraat” Problem

Apart from the knowledge gained, it ensures that you remain empathetic to the needs of your business and your colleagues. And consequently, your marketing efforts will go beyond just Band Baaja Baraat.

Read More

Brand Bonding In A Time Of Displacement

Therefore, in a changing world with displacement, scope is more important than scale. If the brand has value in the lives of consumers when the community is feeling this displacement, eventually it will gain scale and stand to benefit.

Read More

Personal Branding is new age concept taking over digital world: Surjith Balan

Personal Branding is new age concept taking over digital world: Surjith Balan

Read More

Brand Bonding In A Time Of Displacement

If the world has been displaced, can brands stay the same ?

Read More

Maintaining success ratio matters for effective digital ecosystem, says Abhishek Kalia

Maintaining success ratio matters for effective digital ecosystem, says Abhishek Kalia

Read More

Attributes of your Personal Brand

Your persona, Brand You, will define how you will be perceived by your audience and in the rest of your world.

Read More

The Comforts Of Herding

Every consumer decision is essentially a spontaneous, emotional, unthinking, impulsive decision. The process leading to it may be interspersed by a logical, rational, measured, comparative input but nevertheless, it is the servant, not the master.

Read More

Dark Roast Double Shot: Why Brands Should Revisit Their Premise

The Balance of Power is shifting and it is in every marketers’ interest to understand why and what they need to do in the new landscape.

Read More

Mistakes Brands Should Avoid this Festive Season

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

Read More

ODDINARY wins India's Best Design Studio and Best Design Project at the Design India Show 2020

ODDINARY wins India's Best Design Studio and Best Design Project at the Design India Show 2020

Read More

Brand Conversations: Nostalgia Marketing Now for Brands!

Presenting 5 tangible strategic guidelines for specific categories that establish how exploring Nostalgia Marketing Now could be viable:

Read More

Failure Is A Commodity, Success Is A Brand

Success makes brand management arrogant, complacent or plainly greedy. They ignore new technologies, customer service and innovation.

Read More

Fifty-Fifty: Fade-Out For Brand Mahatma Gandhi?

Digitalisation of payments (and everything else) was impacting the use and exchange of currency notes – and reducing the OTS (Opportunity To See) of Brand Mahatma Gandhi.

Read More