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Latest Articles in branding

Brands Ride The Olympic Wave In India’s Good Year

Several brands and politicians have come forward announcing the monetary reward and other perks for the javelin thrower Neeraj Chopra and other athletes

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A Letter From The Future

Thanks to common data culture, the tyranny of this brand collectivism disappeared. In 2040, 0.5% share of the market became the minimum value share required to be eligible for existence as a discrete data unit. Even till then the brand‘s performance standards were legally tied to your microchips requirement assessments. You could opt in but not dictate.

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Product Placement & Celebrities - “Caution” Or “Currency”?

Can the celebrities have change of heart or even ideology, when they grow larger in stature and have more fan-following ? Will they have to explain their change of position ? Who are they answerable to ?

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Brand You - Be Honest with Yourself

Some steps you can take to understand your perceptions about yourself are outlined below.

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The Pursuit Of Sameness

As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.

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The “Band, Baaja, Baaraat” Problem

Apart from the knowledge gained, it ensures that you remain empathetic to the needs of your business and your colleagues. And consequently, your marketing efforts will go beyond just Band Baaja Baraat.

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Brand Bonding In A Time Of Displacement

Therefore, in a changing world with displacement, scope is more important than scale. If the brand has value in the lives of consumers when the community is feeling this displacement, eventually it will gain scale and stand to benefit.

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Personal Branding is new age concept taking over digital world: Surjith Balan

Personal Branding is new age concept taking over digital world: Surjith Balan

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Brand Bonding In A Time Of Displacement

If the world has been displaced, can brands stay the same ?

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Maintaining success ratio matters for effective digital ecosystem, says Abhishek Kalia

Maintaining success ratio matters for effective digital ecosystem, says Abhishek Kalia

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Attributes of your Personal Brand

Your persona, Brand You, will define how you will be perceived by your audience and in the rest of your world.

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The Comforts Of Herding

Every consumer decision is essentially a spontaneous, emotional, unthinking, impulsive decision. The process leading to it may be interspersed by a logical, rational, measured, comparative input but nevertheless, it is the servant, not the master.

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Dark Roast Double Shot: Why Brands Should Revisit Their Premise

The Balance of Power is shifting and it is in every marketers’ interest to understand why and what they need to do in the new landscape.

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Mistakes Brands Should Avoid this Festive Season

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

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ODDINARY wins India's Best Design Studio and Best Design Project at the Design India Show 2020

ODDINARY wins India's Best Design Studio and Best Design Project at the Design India Show 2020

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