Satyam Soni: Setting benchmark for personal branding and management

Satyam Soni: Setting benchmark for personal branding and management

Down The New Silk Road

A caravan of Chinese brands desperate for global dominance

Floating your (Paper) Boat

Kite-flying, like brand management, is exhilarating. Few remember the battles lost and won after a point; only how it feels when your kite is up in the clouds, among many others, adding colour to the skies, and you are the pilot on the ground, floating your (paper)boat

Brandenstein: A Brand's Biggest Fear Is Its Own Doppelganger Imagery

Case Study: Getting The Customer To Perform

Analysis:A Customer In Me

Analysis: Be True To Yourself

Analysis: To Deliver As Promised

Case Study: It’s Time To Talk That Talk

Analysis: Intent And Its Import

Analysis: Bold But Dangerous

Analysis: Tick Tock Shock

Analysis: Mind The Say-Do Gap

Analysis: Shaken Not Stirred

Case Study: ...And Shocked Miss Muffet Away