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Latest Articles in brand

McDonald's Undergoes Brand Transformation; Launches 'Experience Store'

As part of a brand transformation, McDonald's India is launching a series of concept restaurants with enhanced digital capabilities to improve customer experience, and expects to open 5-10 outlets in the city in the next 18 months

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Vivo All Set To Ride On Brand IPL To Gain Indian Market Share

Chinese mobile phone maker Vivo is leaving no stone unturned to make its presence felt among the Indin Premier League fan base

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