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Latest Articles in book extract

Book Extract: Fixing The Economy With Demonetisation

Demonetization exposed for the first time the dark underbelly of unaccounted for money in the country and the reasons behind the high levels of economic disparity, writes Mahurkar

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‘Chip’ Off The Old Block

Marketers need to discover some obvious facts about old products

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Book Extract: The Game Changers

How e-commerce players in India have resorted to different strategies to stay ahead of the pack

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Book Extract: Straight Talk

Appreciate your colleagues and allow them to speak their mind if you want your organisation to grow

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Book Extract: Black Income

Are a high tax rate and a high degree of regulation responsible for the generation of black money?

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Book Extract: Embrace The Change

The ability to accept and adapt is one of the greatest traits of a leader

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Book Extract: You Just Got Conned!

The crowd here could be divided into three categories. Those he knew, those who knew him and those who did not matter

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Book Extract: Embracing The Change

‘I am interested in the top line and I am interested in the bottom line. Everything in between is irrelevant if they are not performing’ is Onkar Kanwar’s work mantra

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Book Extract: The Music Room

The film music industry has its share of intellectual property issues as well, particularly involving the issue of copyrights in songs

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Book Extract: Measuring Innovation

Defining an innovative organization is not as easy as it may seem. A good definition requires objective and preferably quantifiable indices or metrics, but identifying these is not a simple task

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Book Extract: Conquer The WWW

There really is no better way to get big traffic that consists of the people most likely to buy from you, on demand and for nearly no cost by the way, on your website than from a well-composed mass email. If you heard that email was dead, you need a new source

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Book Extract: The Strategy

The brand image must be consistent or complementary for both. The brand, like the business strategy, must be aligned with the company’s mission, vision and values

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Book Extract: Right To Read

The social and political mobilization carried out by the Communist Party in China contributed to an awakening of consciousness of the importance of education

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Book Extract: A Game Of Odds

Halfway through a poker game, a senior RM of IIFL wondered aloud whether stock options for employees like him would ever prove to be any good. He was in for a surprise

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Book Extract: Nomad No More

How Sukhmani Singh and Dhruv Raj Gupta arrived at the idea of offering micro-tours to travellers, guided by locals

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