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Latest Articles in arshad khan

'Intelligence, Predictability And Analytics To Be Key Growth Drivers For CRM'

Relationship marketing is emerging as the core marketing activity for businesses operating in competitive environments. Though considered an expensive tool for firms practicing mass marketing, CRM has benefitted many organisations to retain their customers. India is no exception to this. Over the years many CRM firms have evolved in the domestic economy. Raj Mruthyunjayappa, MD-APAC and EMEA, Talisma, one of the leading CRM firm in the country talks to BW|Businessworld's Arshad Khan about the growing demand of CRM in the BSFI sector, latest trends and more.

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