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Latest Articles in apac

Millions Lost In APAC Carve-Out Deals As Sponsors Explore New Investment Opportunities

The survey also revealed that businesses in APAC were much more likely than those in other regions to experience deal delays (33%)

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Gig Economy Rising Steadily In India And Other APAC Countries

This would be an interesting shift in India as organizations adopt and experiment different hiring models

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Brands Need A TV + Mobile Video Strategy

With TV viewing habits of consumers having evolved, mobile provides stiff competition to television as a medium for reaching out to consumers. According to an emarketer study from 2016, young adults in India spend 2.21 hours per day on the mobile — time that comes off the traditional media pie. May Seow, Global Story Director at Facebook Creative Shop, chats with Shubhi Tandon about why brands should look at mobile as a standalone medium

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India In Bucket List Of Chinese Travellers In APAC: Report

According to the sixth annual Chinese International Travel Monitor report by Hotels.com, India featured in the APAC bucket of popular destinations amongst Chinese travellers, with Hong Kong being the most visited country in the region in 2016

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The Social Circuit: Twitter’s First Agency Engagement Programme

In a bid to get more media agencies to adopt its platform, Twitter kicked off its new media agency programme #TweetToTheTop in India

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Social Buying Is The Latest Phenomenon In The Industry

Fast growing APAC markets are leading the pack in the race to monetise social, developing healthy revenue streams from social commerce. The head of Content Strategy & Distribution at MediaCom Australia writes about how brands can make social buying easier and more enticing for customers

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New Milestones & Bigger Markets

LinkedIn has crossed the 100-million member mark in the Asia Pacific (APAC) region, a doubling of its member base in two years

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The Social Circuit: Giving Brands Top Space

Facebook’s Messenger app has now added group calling to its features. Up to 50 users can now have a group call on the app in the group conversations. Messenger’s competitors, Viber and Line already allow calls to up to 200 people

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Driving Loyalty With Programmatic Personalisation

With fierce competition rising from all corners, it is imperative for e-commerce players to market strategically to stay in the game

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