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Latest Articles in advertising

Rajeev Sharma Bids Adieu To Leo Burnett After 23 Years

After spending more than 23 years at the agency, Rajeev Sharma, national planning director at Leo Burnett, has decided to move on to explore new avenue

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Marketing And Advertising: The Little Targets

The TVC’s trope of using a child also highlight the cost effectiveness of the product as Keya says a printed page costs less than her toffee

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Viacom18's Vats Appointed Chief Of IBF Credit And Collections Committee

IBF in association with Advertising Agencies Association of India had formed a joint credit collections committee which scrutinises, regulates and evaluates credit worthiness of advertisers

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The Not So Hidden Persuaders

Advertising can actually be like a balm to the spirit that is otherwise rapidly getting drowned in content which is increasingly hard on the eyes, the ears, the heart and the mind.

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Pulsing The Market

Pulse Candy came as a disruptor in the market and has huge acceptance, leading to shortage of supply

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New Guns, Old Bullets: The Dichotomy

In conversation with BW Businessworld Ben Jones speaks about what ‘always-on’ means and the evolution he expects in marketing

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Making New Partners

After introducing advertising globally in September, Instagram now launched its marketing partners program that will help it monetise advertising on the platform.

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Honouring India's Top Digital Planners

Leaders from the marketing, media and advertising business have often been quoted on this, indicating that any player in this sector is as strong as its talent base. The same applies more so in the digital domain, where companies confess to still be decoding digital in order to show tangible results for marketers.

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TBWA Appoints Govind Pandey As India CEO

TBWA\Group India has appointed Govind Pandey as its chief executive officer, effective January 1, 2016. Pandey, an advertising veteran with over 25 years in the industry, will lead the agency's advertising business and operations across Mumbai and Delhi. He will report to Philip Brett, TBWA\ President of Asia.

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thyssenkrupp Rebrand To Diversify Industrial Group

In the future thyssenkrupp will use one common brand the world over. The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group

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‘India Is Going To Stay At The Top Of Our List’

Tim Andree, executive vice-president and board member of Dentsu Inc. and executive chairman of Dentsu Aegis, says Dentsu Aegis Network is in the business of ideas and creativity only.

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‘I Am Very Bullish On India’

In a conversation with BW Businessworld’s Noor Fathima Warsia, Yannick Bolloré, chairman and CEO of Havas, says the mandate to run a holding company also meant an opportunity to do things differently.

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Madmen Invade India

Say hello to Madison Avenue as advertising and marketing’s giants march in to meet a high-growth economy head-on

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‘We See Growth Options In Digital And Social Media’

Wren divulges that India performed “very well” in the low double-digits, keeping the holding company “very optimistic” in a year, that Omnicom otherwise views as a year of cautious optimism.

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‘Clients Are Looking For Integration’

Sorrell says the advertising buisness is evolving and that around 75 per cent of WPP revenues are coming from streams that “Don Draper would not recognise”, implying the shift from traditional advertising to new forms.

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