Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in advertising

Has AXE Turned Unilever Into A Schizophrenic?

Many cosmetic brands sell themselves by marketing the hope of achieving some social stereotype of attractiveness

Read More

Mindshare Versus Mousetraps Marketing Strategies

Mindshare marketing is more perceptual decision whereas mousetrap marketing is more rational consumer choice

Read More

Books Extract: Jingle Bells

Ambi Parameswaran recounts stories behind the Jenson & Nerolac, Asian Paints and Videocon washing machine ads

Read More

FSSAI Signs Pact With ASCI To Check Misleading Advertisements

Regulator FSSAI has joined hands with ASCI in its bid to check misleading advertisements in the food and beverages sector

Read More

Cannes Lions 2016: AdLand Chiefs Set Aside Differences For A Better World

The advertising industry is known for its highly competitive, at times very egotistical people who barely exchange pleasantries, let alone work together

Read More

Cannes Lions 2016: WPP Agencies Reiterate Collaboration

The advertising landscape has witnessed rapid change in recent years as brands increasingly turn to digital formats

Read More

Cannes Lions 2016: Havas Gears Up For A Digital First Media Agency

Havas Chief Executive Officer Yannick Bolloré is bullish on the agency’s plans ahead in its markets such as India

Read More

Cannes Lions 2016: The Halfway Point

Hollywood Superstar Will Smith also reminded everyone that no matter how many times storytelling is stressed on, it is never enough

Read More

Cannes Lions 2016: Metal Tally Reaches 20 Lions

On day four, McCann Worldgroup and J Walter Thompson have added three Lions, including two Silvers and one Bronze, in the Design Lions category

Read More

When Martin Sorrell Put Piers Morgan On The Hot Seat

Morgan's advice ranged from not undermining Donald Trump or the dislike that some Americans feels towards Hillary Clinton to not betting on which way the UK Elections will go

Read More

Cannes Lions 2016: Day 3 - The Chaos Has Just Begun

Words and phrases such as storytelling, innovation, creativity and data have now become the norm. They find their way in every conversation but do not standout or are the highlight

Read More

Cannes Lions 2016 | Creativity That Puts People & Passion First

The India camp at Cannes Lions International Festival of Creativity is celebrating the Healthcare Agency of the Year that was crowned to India-based healthcare specialist Medulla Communications

Read More

Cannes Lions 2016: Day 2 & Eight Lions Later

Lions Festivals has awarded the first set of winners at the Healthcare Lions that kick off the Cannes Lions International Advertising Festival of Creativity

Read More

Cannes Lions 2016 | Day 2 Round Up – The Big High

Often dubbed the Oscars of advertising, the Cannes Lions International Festival of Creativity, has grown year-on-year on all counts

Read More

Entertainment & Media Industry To Clock Over $40,000 million By 2020: PwC Report

The industry is expected to exceed $40,000 million by 2020 growing at compound annual growth rate (CAGR) of 10.3 per cent between 2016 and 2020

Read More