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Latest Articles in advertising

Gulshan Singh Joins FCB Interface As Executive Planning Director

In his role, Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface

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The Future Lies In Small Urban Markets

The growth that was possible from our magnet-Metros has tended to slow down. As the bigger metros get saturated with numbers, and as lifestyles alter dramatically with the availability of time and money, big cities are not necessarily big any more, in terms of opportunity for brands to grow

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Cognitive Marketing, AI And The Future Of Advertising

Artificial intelligence is developing increasingly rapidly and is now beginning to impact practically every part of our lives

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We Sell A Better Place and Life In Our Ads

Chairman & chief creative officer of BBDO India, Josy Paul, talks about his idea of advertising, and why he hates the word 'creativity'

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Is The 'Experience' Economy Making A CMO's Role Redundant?

The future CMO will have the opportunity to be the enabler and evangelist through the value chain across business, brand and people

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Non-Intrusive Advertising Is Smartest Way To Get To Consumer

Facebook keeps a track of your likes and shares and delivers the exact content the user is looking for. Google, on the other hand, does the same by offering the best ad based on the user's data

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The Most Prominent Face Of Madison World

While clicking Lara Balsara's picture during Goa Fest in 2015 one of the photographer said, "She is so fragile". Well, she may look fragile but she is tough as a rock when it comes to leading the huge organisation, Madison World

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10 Consumer Trends For 2017

With digital adoption rising across the country, awareness among consumers is also on the rise. After the Maggi ban in 2015, consumers are now more cautious about the food they eat and the products they use — looking for more natural and healthy options. Market research firm Kantar IMRB’s consumer predictions for 2017 highlights the need for marketers to reinvent their strategies to reach out to new-age consumers

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Book Review: Ads Of The Future

This book is a must read for any future-gazing marketeer or communicator. The many anecdotes are a source of distraction at times, but drive home the message strongly and repeatedly

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How Native Advertising Is Taking Over Traditional Marketing

“The biggest question advertisers and publishers ask from themselves is: How to bring out the best of the content present on a website by compiling it with the most suitable advertisements that go hand in hand with the entire look and feel of the content?”

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Advertising Industry Bodies Issue Contradictory Messages Over Ad Campaigns

The Indian Society of Advertisers had a meeting with its members and asked them to postpone all their advertising campaigns for two weeks

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How CRM Is Becoming The 'New Advertising'

Advertising will use more and more data intelligence as a foundation going forward. Hyper-personalisation will be how advertising will be deployed by brands

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Top Kantar TNS Executive Urges India To Focus On Building Trust And Online Payment Systems

47 per cent of connected Indians feel 'constantly followed' by online advertising compared with the global average of 34 per cent

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Advertising: Bright Youngsters Give It A Miss

If there is no unity in different disciplines within the agency, collective remuneration will drop, resulting in drop of passion and the happiness quotient

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Unruly Opens India Office

Video advertising tech company Unruly continues its global growth by expanding in India with two offices New Delhi and Mumbai respectively

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