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Latest Articles in advertising
Ad Biz Grows Up By 17.30%: Report
According to INS' annual report, accredited advertising firms are the major source of advertising income
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Thailand Tightens Rules On Crypto Advertising
The new rules include clearly showing investment risks in advertisements and providing a balanced view of potential risk and returns, the SEC said in statement on Thursday
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Twitter's Q2 Revenue Declines By 1% YoY to $1.18 Bn
Advertising revenue grew 2 per cent to USD 1.08 billion while subscription and other revenue totaled $101 million, a decrease of 27 per cent year-over-year
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62,000 Brands Advertised In Print During Jan-Mar’22
Ad space per publication in Jan-Mar'22 was almost at par with Jan-Mar'21
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The Digital Way To Amplify Sales Growth
E-commerce firms spend liberally during the festive season driving up the media buying costs by 60 to 80 per cent, making it almost impossible for an Indian SME to be visible to an online buyer.
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What's-In-It-For-Me
Every advertising agency was keen to know how our mid-sized set-up had landed this prestigious account.
Read MoreImprovising To Sail Through Uncertainty
“Business challenges are usually ones that can be resolved because the solutions are within one’s ambit. I try to view myself as a ‘problem solver’ and try to find solutions to every problem”
Read MoreRegional Agency With National Ambitions
Over a span of seven years, Zero Gravity has worked for more than 150 regional as well as national clients with a digital first approach.
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Fifty-Fifty: Where Do You Draw The Line These Days?
The fond belief is that it has all nothing to do with me. What have I to do with booze advertising or online gambling?
Read MoreUbi MACs kickstarts with five clients on board; to offer one-stop solution for media consultation
Ubi MACs kickstarts with five clients on board; to offer one-stop solution for media consultation
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Digital Adoption Of FMCG Industry In Advertising And Marketing
Digital advertising and marketing trends in FMCG actually allow the marketers to establish a relationship with the consumers, which was not possible before, besides enticing the consumers to reach the final stage of buying.
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Facebook's Advertising Integrity Chief Leaves Company
Leathern was often the public face of the company's controversial political advertising policies. Prior to the Nov. 3 U.S. election, Facebook was heavily criticized for allowing misleading claims and conspiracy theories to spread widely on its platforms.
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Britain To Curb Google And Facebook With Tougher Competition Rules
Google and Facebook dominate digital advertising, accounting for around 80% of 14 billion pounds spent in 2019, Britain's competition regulator the CMA said.
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Bring Consumer Closer With Experiential Marketing/ It's Not About Advertising. Make Experiences.
Experiential marketing is moving the needle for brands across the globe; by directly engaging customers, inviting them to actively experience brands in-person rather than putting them in the role of a passive observer as happens in traditional marketing campaigns.
Read MoreStudy reveals advertising may uptick youth vaping
Study reveals advertising may uptick youth vaping
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