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Latest Articles in advertisers

US Lawsuit Claiming LinkedIn Overcharged Advertisers Dismissed

The San Jose, California-based judge also said LinkedIn had no implied duty to provide "accurate ad metrics," citing its disclaimer that it was not responsible for click fraud or illicit third-party activity that could affect ad costs.

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“Creating Consumer Experiences”

The marketing function has been disrupted by the consumer adopting a digital life faster than marketers have learned digital marketing.

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Covid Tunnel Is Only A Filter: Learnings & Opportunities From 2020

Specific business categories like E-learning or E medicine that many thought would take some-time to be mainstreamed have been adapted to, in no time.

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Last Click Obsession Is Real And So Is Advertisers’ Struggle

An ad tech company’s persistent quandary is if it should build technology to win the last click or to help advertisers drive value, writes the managing director (Southeast Asia and India) of Sociomantic Labs

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