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Latest Articles in advertisers
“Creating Consumer Experiences”
The marketing function has been disrupted by the consumer adopting a digital life faster than marketers have learned digital marketing.
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Covid Tunnel Is Only A Filter: Learnings & Opportunities From 2020
Specific business categories like E-learning or E medicine that many thought would take some-time to be mainstreamed have been adapted to, in no time.
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Last Click Obsession Is Real And So Is Advertisers’ Struggle
An ad tech company’s persistent quandary is if it should build technology to win the last click or to help advertisers drive value, writes the managing director (Southeast Asia and India) of Sociomantic Labs
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