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Latest Articles in advertisers
US Lawsuit Claiming LinkedIn Overcharged Advertisers Dismissed
The San Jose, California-based judge also said LinkedIn had no implied duty to provide "accurate ad metrics," citing its disclaimer that it was not responsible for click fraud or illicit third-party activity that could affect ad costs.
Read More“Creating Consumer Experiences”
The marketing function has been disrupted by the consumer adopting a digital life faster than marketers have learned digital marketing.
Read MoreCovid Tunnel Is Only A Filter: Learnings & Opportunities From 2020
Specific business categories like E-learning or E medicine that many thought would take some-time to be mainstreamed have been adapted to, in no time.
Read MoreLast Click Obsession Is Real And So Is Advertisers’ Struggle
An ad tech company’s persistent quandary is if it should build technology to win the last click or to help advertisers drive value, writes the managing director (Southeast Asia and India) of Sociomantic Labs
Read More