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Latest Articles in Preeti Reddy

The Way Of A Champion

After a bumpy 2018, WPP ushered in 2019 with a strategy meant to turn around the company in a three-year period. Globally the advertising & communication giant is fighting hard to regain its confidence and glory, and its role in India is critical in that mission

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Consumer Behaviour Complexity Has Become Much Bigger

In an interview with BW Businessworld’s Ruhail Amin, Kantar’s chief operating officer Richard Ingleton and Kantar Insights South Asia CEO Preeti Reddy, talk about the changing dynamics of market research firms and the global importance that India commands when it comes to the research business

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