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Latest Articles in PAN MACMILLAN INDIA

Culturist and social activist Sundeep Bhutoria is releasing a new book titled 'Calcuttascape: Musings of a Globetrotter' which is available on Amazon for pre-order

Culturist and social activist Sundeep Bhutoria is releasing a new book titled 'Calcuttascape: Musings of a Globetrotter' which is available on Amazon for pre-order

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No Beasts In The Stockmarket

What the book lacks in sophistication, it more than makes up for in street smarts. There is no shortage of hearsay in the book. No sources have been cited to verify conversations, with real personalities quoted and hence difficult to vouch for the element of realism

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Book Review: Ads Of The Future

This book is a must read for any future-gazing marketeer or communicator. The many anecdotes are a source of distraction at times, but drive home the message strongly and repeatedly

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Book Review: Stay Alert, Act In Time

The book it seems is also a result of experiences gained from Wucker’s company Gray Rhino & Company, which she established in 2015 to help leaders and companies to identify and strategise their responses to risks

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Books Extract: Jingle Bells

Ambi Parameswaran recounts stories behind the Jenson & Nerolac, Asian Paints and Videocon washing machine ads

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