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Latest Articles in Online advertisement

Case Analysis: The Ethical Data Broker

With the digital world growing ever larger, there is a pressing need for data brokers and advertisers to move forward in a transparent and ethical way that is both respected and admired

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Case Analysis: Remarketing Is Here To Stay

Contextualising the advertisements a person sees on the Internet is the (Un) Holy Grail of marketing

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Internet Advertising To Takeover Television By 2018: ZenithOptimedia

Internet will emerge as the most preferred medium of advertising with internet advertising command 36.6 per cent of global advertising, overtaking the current largest advertising medium television by 2018, claims a recent study

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