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Latest Articles in Nakul Chopra

BARC India to mitigate impact of landing page on TV viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.

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BARC India Names Nakul Chopta As Chairman

He will be the third Chairman of BARC India. He joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board

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