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Latest Articles in Magazine 31 Dec 2020
If This Pandemic Does Not Change People for the Better, Nothing Will: Anupam Kher
In a recent conversation with Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media group, Kher expounds the concept, even as he talks about the film industry, his life and childhood.
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Rise Of Virtual Alternatives
The wholesale cancellation of events in the wake of Covid has compelled brands to formulate new ways to engage their consumers
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The Writing On The Wall Got Bold
The billboards have begun to shimmer again, especially in the smaller cities, and the new year could see outdoor advertising recover a lot of lost ground
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Much Hope In The Air
Radio channels lost revenue from ad spends, but both listeners and listenership shot up and a foray began into digital
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Bells Jingled All The Way For OTT
All through the pandemic driven gloom, OTT players did brisk business and are expected to grow their domains farther in 2021
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Print's Playbook For 2021
Covid-19 clobbered the print media, but it also lit up the path ahead, as print emerged as a fount of credible information
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Wealth Can Be Rebuilt And Recreated: Punit Goenka
In his first ever interview since then, Goenka talks to Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld about the new synergies that will drive the company, positioning of ZEE5 as a SVOD or subscription video on demand, company's valuation, future, lessons learnt during the pandemic and a lot more.
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M&E Special: Holding Its Own
At a time when digital and OTT became game changers, TV in India continued to grow in viewership numbers. Revenue had registered a sharp decline but has begun to recover
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For 2021, We Aim To Build Up Our Library To Upto 100 Originals: Ekta Kapoor
Kapoor divulges the changes that will shape the future of all verticals of her business, especially the streaming platform ALTBalaji.
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Resurrection, Rethinking At Tinsel Town
The film industry in India slipped on its 2020 revenue target but embarked on a digital shift that will find realignment of content, distribution and marketing
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M&E Special: To Hell & Back
The Indian M&E sector faced serious setback in 2020, bracing for a drop of nearly 20 per cent in 2021. On the back of digital, OTT, gaming, TV & even print, though, it is expected to rise back by FY22
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A Year Of Many Firsts
The Indian Media & Entertainment industry, after being in the dumps in the first half of 2020 shows remarkable resilience with all the sectors pulling themselves out of the morass to script a turnaround
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