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Latest Articles in Magazine 11 March 2023
Why “Smoking” Is Injurious To Health In The Corporate World!
What is the role of conscience and values when we work for enterprises that are sharply focussed on a single dimension of profits over everything else? Do passing off lies or half-truths under the garb of plausible explanations meet the test of righteousness, we wonder!
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What The Stars (Don’t) Foretell
The Oracle or the astrologer might make a prediction about your life. But you have the power to put in the punctuation that will determine what will be. Good line to remember then
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Festival Of Flamingos In Mumbai
Considering that a lot of our population lives in villages and probably has little or no access to modern day packaging – despite the small-pack onslaught of shampoo, soap, toothpaste, biscuits et al by aggressive marketing companies – and are also unlikely to waste food, our national per capita waste generation should be around 250 grams per day
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Distributed Computing – Fuelling Sharing Economies
Nonetheless, the sharing ecosystem is growing at a fast pace and according to PricewaterhouseCoopers, globally it should reach $335 billion by 2025. From an Indian perspective, according to a NITI Aayog report, the gig economy engaged an estimated 77 lakh workers in 2020-21 constituting 2.6 per cent of the non-agricultural workforce and 1.5 per cent of the total workforce
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Habits For A Greener Economy
There is a culture of thrifting, recycling, reusing, and mindful consumption. Nevertheless, inequality, poverty, and lack of access to resources increase the mental burden of survival concerns, leaving little space to make sustainable life choices – especially when they require more awareness or initial capital
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Anchors Of The boAT
With over 32 per cent market share in the consumer electronics space, and with revenues close to a staggering Rs 3,000 crore, boAt is now looking at category expansion
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Weaponising Education
It is estimated that every urban citizen in the country generates about 600 grams of solid waste every single day ... With an estimated population of 142 crores it adds up to about 355 tons a day or 130 million tons annually – enough to drown us all under its weight unless we make it our religion to manage our waste by assiduously segregating it at source
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Direct-to-consumer Direct-to-reader
How the $55-billion D2C market in the country has moved from D2C ecommerce to D2C retail and to C2C or connect-to-consumer, a new phase of commerce where opportunities to connect exist everywhere
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The Obvious Road
Many D2C brands hit a plateau soon enough. The margins platforms eat away can keep you permanently in an ocean of red ink. We are seeing several D2C brands touted in Modern Trade and General Trade
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D2C’s Decade
The D2C revolution has helped spawn hundreds of new labels in many super niches. It has also nudged established brands to smell the coffee. Discerning customers enjoy being directly in touch with creators, and smart creators delight in the rich insights they collect from this direct contact
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Investors’ Meets Galore
As India sets its eyes on a developed country tag by 2047, there is a scramble among states to host investors’ meets to attract investments to fuel the ambitious growth targets
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D2C Is Solus-, Not Omni-channel
The D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW Businessworld. Excerpts:
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The D2C Daredevils
India’s Top D2C Brands 2023 looks at homegrown companies that are leading the connect-to-consumer era with their unconventional propositions
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The Purpose Mantra In D2C
India lacks a sustainable, affordable homegrown kids-wear brand, says celebrity-turned-entrepreneur Alia Bhatt as the motive behind founding Ed-a-Mamma
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An Ongoing Growth Story
Growth and future opportunity for direct-to-consumer brands and scenario of capital flow in the industry
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