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Latest Articles in Jerome Saigot

Always A Challenger Brand

In an interview with BW Businessworld, Jerome Saigot, Managing Director, Nissan Motor India, tells Ruhail Amin about the company’s future plans

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Small Car, Big Stories

Datsun India’s latest digital campaign #MorePower2You is making news for its innovative approach to bring together inspiring stories of Datsun owners

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Attention Car Buyers! Vehicle Prices To Increase From April 2018

This time the reason behind the price increase has again been attributed to rising input costs. Input cost is the set of costs that are incurred to create a product or service

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We Are Aiming For 5% Marketshare By 2020

Digital is leading our main marketing strategy. It has become the mainstay of our marketing focus

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Small Car Segment War Intensify With Datsun redi-GO 1.0L

Now that the small cars from Maruti Suzuki’s and Hyundai’s stable have been there for quite some years, other players like Tata, Renault and Nissan are eying the segment to increase their market share

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'Datsun's Vote for Change campaign To Resonate With Indians'

The campaign positions Datsun as the most compelling small car in India, or in election parlance, ‘the most eligible small car candidate in India’

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