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Latest Articles in Jayen Mehta

“Finding Opportunity In Crisis”

Jayen Mehta reminds that his company, Gujarat Cooperative Milk Marketing Federation, has ‘marketing federation’ in the company name itself, a feat that several Fortune 500 companies cannot claim. If anything, this is a clear signal that all top leaders in this cooperative are “hard-nosed marketers, aiming to sell the product not only in India, but around the world”. Excerpts:

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