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Latest Articles in Influencer Marketing
India's Creator Economy Set to Boom With 10 Lakh Social Media Creators: Report
A latest report has highlighted the untapped potential of India's creator economy and the significant gap between influencers and brands in terms of engagement
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What’s Driving Influencer Marketing In 2023?
Brands can come to life through influencers. They can create an experience around your brand. The audience would then learn and understand about the brand with more positivity. And be willing to purchase it
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Marketing Trends To Trend In 2023
Over the years, brands have evolved the marketing space by changing the process and introducing innovative ideas. Here are some of those trends which are expected to grow in 2023
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Creator Economy 2023: A Symphony Of Brands & Influencers
The year 2022 has been a catalyst for the creators and the brands who invested in them. With increase in the social media traffic, the creators gained a strong foothold in the market
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Rise Of Influencer Marketing: Creators To Commerce
The ROI from influencer marketing is better or on par with other marketing channels
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Covid-19’s Impact On Digital Marketing Industry
The coronavirus pandemic changed the game of how businesses operated overnight and this led to the massive popularity of digital marketing’s adoption all over. Let’s look at how digital marketing is caving into success despite covid.
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Influencer Marketing Has Become An Indispensable Tool For Digital Campaign: Prerna Goel, WhizCo
YouTube and other social media platforms have become the new source of revenue for youngsters. It has paved a path for entrepreneurs.
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Constructive E-Commerce Strategies: Here’s What You Need To Know About Boosting Online Sales
Integration of offline inventory to sell online will provide a better depth and width of inventory and payment integration will further facilitate a frictionless shopping experience.
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The 9 Commandments Of Influencer Marketing
The influencers work on engaging stories so that their followers can relate themselves to the brand and gets drawn towards it.
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Storyteller With A Difference
The group uses technology as an enabler to help create granular, real conversations via influencers, delivering marketing communication not only in local languages but also across future ready mediums like digital audio rather than as legacy mass marketing.
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How New-Age Brands Are Harnessing The Power Of Influencer Marketing Through AI-Driven Platforms
Over 95 million pictures are posted on social media platforms such as Instagram each day, giving the audience an abundance of content, making it imperative for brands to ensure that their campaigns don’t get lost in the sea of content.
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Influencer Marketing: An Important Communication Strategy For The Brand
An influencer or blogger world was confined to industries like fashion and lifestyle but as the reach of digital penetration increased, influencer marketing took a leap and started influencing a wide variety of customer base.
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Festive season 2020: Brands are taking the route of influencer marketing for their branding and promotions online
Influencer marketing takes care of all these pain points and more. Since your favourite influencer is promoting the product, you trust the product to be good enough for you.
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InfluencerActive Platform Considers B2B influencer marketplace For Marketing
On sites like LinkedIn and Twitter, for example, business leaders, executives, coaches and even CEOs have been quietly building networks of influence that regularly reach millions of people across the world.
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Win the festive season by Influencer Marketing amidst the ongoing festive-cum-COVID situation
The bustling festive season will be drastically different this year despite that, companies also expect to ramp up production levels to meet the festive season demand.
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