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Latest Articles in Indian Premier League IPL

Tata IPL 2022 Starts Tonight

It will be the first time since 2011 that 10 teams be fighting it out for the most coveted T20 trophy in world cricket

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Expanding Brand Outreach Through Sports

Brands are expanding their creative advertising and reaping benefits of placement on the IPL platform — and not just brands with a connect to sports.

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The Long Game

The evolving attitude towards alcohol consumption, particularly amongst youth, working women and other urban population, is an area that keeps it bullish.

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