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Latest Articles in Harsh Pamnani

David & Goliath: Relationships Keep On Changing

Harsh Pamnani For many years, we have heard about relationship of rivalry between David & Goliath. David was a little shepherd kid, and Goliath was a strong and giant warrior. Though, David didn't have experience using weapons and battles with warriors, he had experience of defending his flock against animals such as lions and bears. He picked up a few stones from ground, put them in his sling, rolled it around and let it fly to hit the giant Goliath between the eyes. With this unexpected attack, Goliath fell on the ground and David killed him with sword.

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Role of Associations In Building Brand Perceptions

Harsh Pamnani & Rohit Kapoor When you find brands with similar features, prices, & advertising then how do you choose a brand over others? Mostly you buy based on the reputation of the brand. Sometimes, you even buy products of better brands at higher prices though they serve the same utility served by lesser priced brands.

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Cocktail Of Brands In Movies

Marketers have to realise that product placement is an art and wrong approach could hurt emotions of audience, writes Harsh Pamnani

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Drill Down To Become A Market Leader

How powerful a company can be? Can it bail out a developed country or buy a few of the world's largest companies? Yes! Apple has enough cash reserves today to bail out Greece! Apple, one of the world's most valuable brands with market capitalization around $700 Billion and cash reserves close to $200 Billion, has the capacity to buy all of Uber, Tesla, Twitter, Netflix, Dropbox and a few more.

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