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Latest Articles in Gamification

Are Brands Targeting In-game Advertising More Than Ever?

The ever-increasing expense on in-game advertising – both the endemic and the non-endemic brands can be assumed as a conscious move amid market volatility brought in due to the pandemic. Marketers here discuss the shift in brand expectations from the pre-to-post Covid era, why in-game advertising is constituting a larger share in the pie, and affixing gaming with the brand story

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Gamification: A New Business Driver

By applying gamification principles to daily tasks, employees will be motivated to follow agile practices diligently

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