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Latest Articles in FMCG industry

Positive Push Across Impulse Category

The impulse category was a bit more impacted than other categories but brands now are milking the benefits of festive boost, says Ramakrishnan

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Digital Adoption Of FMCG Industry In Advertising And Marketing

Digital advertising and marketing trends in FMCG actually allow the marketers to establish a relationship with the consumers, which was not possible before, besides enticing the consumers to reach the final stage of buying.

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Crisis Brings Innovations: FMCG Industry Outlook In 2021

Food and beverage categories, particularly perishables, saw strong growth as consumers increased their monthly budget allocation for in-home food and beverages.

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FieldAssist, best-in-class sales automation platform, launches new features to empower businesses amidst the pandemic

FieldAssist, best-in-class sales automation platform, launches new features to empower businesses amidst the pandemic

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