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Latest Articles in Dilen Gandhi

“Continue To Be Authentic”

For ace marketer Dilen Gandhi, the outgoing Senior Director and Category Head - Foods at PepsiCo India, digital transformation has transformed the way brands conduct business. In this conversation with BW Businessworld, he reminds it is not just about incorporating new technology and platforms, but about “reinventing the consumer experience”.

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To Collaborate & Co-create, the Roaring Mantra for Brands in 2020

From the very beginning, brands have somehow organically found each other to collaborate with – From joint CSR ventures, to collaborative awareness campaigns, so many brands have leveraged teamwork for the greater good.

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Kurkure & Lay's kick off their festive season campaign, Features Akshay Kumar & Ranbir Kapoor as brand ambassadors

Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience

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