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Latest Articles in Digital Capabilities
Your Existing Offerings Just Won’t Cut It
Firms have long segmented customers geographically, assuming that national boundaries reflected important differences in consumer tastes and behavior.
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Retail To Be Next Growth Engine For Reliance: Goldman Sachs
The oil-to-telecom conglomerate run by billionaire Mukesh Ambani used the period to build strong digital capabilities of the retail business while continuing to expand its physical reach.
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“Build For Volatility”
The role of marketing has grown beyond its conventional definition. It has evolved and widened to offer continuous and ongoing sup- port through- out the customer lifecycle, rather than just sporadic interventions at key lifecycle stages.
Read More“Foster Creative Excellence”
Sudhanshu Nagpal, the Associate Director (Biscuits) at Mondelez India, comes from the school of thought that irrespective the unprecedented speed of changes, the basic tenets of marketing and brand building have remained constant.
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GS1 Elevates S Swaminathan As CEO For Indian Ops
GS1 India President Srikar K Reddy said during these challenging times, Swaminathan's expertise and knowledge of global standards will be instrumental in supporting Indian industries and SMEs meet trade and regulatory requirements.
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Manufacturing, MSMEs Spearheading Economic Growth: RBI Governor Das
MSME sector has emerged as the growth engine of economy with a vast network of 6.33 crore enterprises contributing 30 per cent to nominal GDP and around 48 per cent to exports.
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