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Latest Articles in Digital Adoption

Accelerated Shift Towards Casualisation, Digital Adoption By Consumers Since Pandemic: AFL

AFL, which has a portfolio of six strong brands - US Polo Assn., Tommy Hilfiger, Calvin Klein, Arrow, Flying Machine and Sephora - is well-poised to capitalise on the new consumer behaviour with its digital ecosystem and 'right for online' casual brands

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Digital Adoption Rising But Privacy, Security Remain Top Concern Among Indian Users: IBM Survey

Around 51 per cent of respondents in India would remove permission for an application track behaviour if the app were tracking activity across other apps and websites

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India's Media, Entertainment Segment To Reach Rs 1,86,600 Cr Revenue In FY22: Report

India was already experiencing a slowdown in economic activity even prior to the outbreak of COVID-19 in March, and the onset of the global pandemic and ensuing lockdown dealt a severe blow to the Indian economy

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Digital Adoption And Sustainable Government Initiatives Can Fast Track Indian Steel Industry’s Recovery Post COVID-19, EY Report

Domestic demand will remain subdued until sectors such as auto, infrastructure, real estate construction, electronics and consumer durables post a sustained recovery.

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