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Latest Articles in Desi vs Global

The Battle For Bharat

The theme of this issue has been positioned as the big battle for the Indian customer between the Indian and the multinational in the world’s fastest-growing big market. Desi vs videshi!

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The Desi Opportunity For Outlanders

India, like most other markets, will always have the best of both global and local. The market is too big, too important and growing too fast for that to not be the case

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30 Years Of Desi Vs Foreign

This war is being waged since the 1980s, when the Indian economy took its first steps towards integrating with the global markets

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The War Will Continue

The Indian market has always been fragmented and complex due to variations in geography, typography or demography

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Selling On A Desi Plank

Consumers do not care if their handset is made in India or abroad as long as they like its features, camera and the pricing

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Alibaba Adds Fuel To Flipkart-Amazon Fire

The Indian e-commerce industry is still in its nascent stage, so the battles will have to be fought strategically as this is just the beginning

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Street Battle Goes Online

Rivals Ola and Uber try hard to outshine each other both on the streets and online, but strategy is the key

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Much More Than David Vs Goliath

If global giants have deep pockets and access to formidable technology, Indian entrepreneurs often do not hesitate to flaunt their Indian identity and take pot shots at their foreign rivals

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The Patanjali Juggernaut Rolls On

In just a few years, Baba Ramdev has blown to smithereens the complacency of global giants. How far can he go?

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