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Latest Articles in BW MarketingWorld

Rapid & Deep Innovation To Bridge Structural Gaps, Cater New Market Demands: Rekha M. Menon, Accenture

Advanced technologies can help Indian businesses become more efficient and competitive, create new opportunities for growth across sectors, strengthen India’s position in the global innovation ecosystem and bolster the export-oriented IT services industry

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Mitsui’s Investment In BIL To Support Sustainable Growth & Expand Business Base Of Agricultural Sector

The intent is to gain access to a robust distribution network that connects to millions of farmers in India and to expand its portfolio to include innovative new proprietary products.

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Old people roped in for ads: A quiet way of winning trust over a brand?

When we came up with the idea about 'Annapoorna paati'; for the recent ad for Annapoorna,

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New consumption patterns of consumers to construct micro-markets and hyper-segmentation- Anup Rau, MD & CEO, Future Generali India Insurance

The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.

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1702 Digital wins Digital Marketing Mandate for Dhyana

1702 Digital is all set and primed to work inseparably with Dhyana by Avantari to effectively promote and assist them to the extent of their business objectives.

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Kurkure & Lay's kick off their festive season campaign, Features Akshay Kumar & Ranbir Kapoor as brand ambassadors

Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience

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Race to eCommerce – Why everyone wants to sell online?

In recent years India has seen a boom in B2C eCommerce as these online shops are now offering free delivery, massive discounts, all kinds of attractive offers, exchange schemes etc., adding a sense of trust for the customers.

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Is Adaptability the only Refuge for Brands?

The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.

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Strategy For The Short Term by Dheeraj Sinha, MD for India & CSO for South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.

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Ajit Varghese moves on from WPP

Varghese has quit as Global President at Wavemaker after a stint of over 13 years

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Mobile Premier League (MPL) signs on as sponsor of Royal Challengers Bangalore

Through the partnership, MPL is positive of leveraging its online presence to create maximum visibility for the team and engage with fans during the tournament.

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Spartan Poker unveils its new brand identity

The brand refresh syncs with the new philosophy of Spartan Poker’s evolution and growth – Straight Up Skill

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CMR Study reveals consumers are prioritising audio quality over camera in their smartphone purchase

Indians consider audio quality as one of the most important factors in their next smartphone purchase with a score of 66 out of 100, followed by battery life at 61, and camera at 60

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Indian Stock Market: Mystery Unravelled

The market capitalization in Indian stock exchanges prior to the pandemic was approx. $2.16 trillion and market conditions were largely favorable with record highs being witnessed in January 2020. With the onset of the pandemic, it brought markets crashing to five year lows and trough points not witnessed ever since the Global Financial Crisis of 2008.

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Time to Unmask the Face Mask: A Marketer’s Perspective

COVID 19 Pandemic gifted an additional protective gear for humanity: Graded Partial Face Mask. It was not that we were not exposed to wearing these face masks, but only during exceptional circumstances i.e. in medical exigencies. COVID 19 made its usage mandatory in public place.

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