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Latest Articles in BW Marketing World

Festival time lifts spirits as consumers soak up the festivities, virtually: Ipsos Utsavnama

How about personal grooming? Most of the consumers polled said they ditched the beauty salons and tried home remedies. Interestingly, the key ingredients used included aloe vera and honey.

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Lodha Group, in collaboration with Kommune, celebrates ‘giving back to the society’ with its #HarGharDiwali campaign

With a crowd-sourced song, the second leg of the campaign highlights the importance of coming together and contributing to the nation, to ensure every household celebrates Diwali this year.

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Haier India’s #LightUpAHeart digital film touches a chord with those who miss their office colleagues this Diwali

Through this film, Haier restores its motto of ‘Inspired Living’ by showcasing how extending kindness and sense of belongingness in one’s celebrations can light up hearts

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MOGAÉ ANNOUNCES JOINT VENTURE WITH VERSA

VOICE & COVERSATIONAL AI AGENCY VERSA TO LAUNCH IN INDIA

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Foreign exchange remittance platform RapiMoney is now “REMITX”

The new name of the Foreign exchange remittance platform is now “REMITX”.

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Dettol & WeWork come together to enable a ‘safe and hygienic’ workplace

Dettol, WeWork Safe Program will facilitate a thriving work environment for the members and employees of WeWork India

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Agility, Resilience and Being Nimble Are The Linchpins To Win The Marketing Game - Dinesh Chhabra, CEO, Usha International

With purchase journey undergoing a massive shift, the definition of necessity is changing, with each district reflecting a different behavior. Here are the learnings of the industry expert.

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Mirum to provide Martech Services for L&T Realty

L&T Realty is a real estate development company with residential, commercial and retail projects across West, South & North India.

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TRUST Group appoints Tilt Brand Solutions as its strategic and creative partner

TRUST Mutual Fund has developed an IP process methodology that has been audited and ratified by an independent agency.

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Festive season 2020: Brands are taking the route of influencer marketing for their branding and promotions online

Influencer marketing takes care of all these pain points and more. Since your favourite influencer is promoting the product, you trust the product to be good enough for you.

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As hyperlocal takes the centre stage, what do retailers need to keep in mind with regard to logistics

The global e-commerce sector has entered a golden age. Although online retail has long been on an upward trajectory, the impact of the epidemic has only accelerated its rise.

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Ipsos India launches Utsavnama – a month long festival tracker

Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities

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