Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in BW Marketing World

A way forward for small businesses post-pandemic: Prepare now to avoid panic later

The external forces are not within the reach of any individual, however, there are things that can be controlled and measures can be taken to sail through the crisis.

Read More

Havas Media wins media mandate for MyGate

The account size is estimated to be INR 30+ crores and will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.

Read More

Wavemaker India announces key leadership appointments

The new appoints will observe Kishan Kumar MS as the Chief Growth Officer, Premjeet Sodhi as the Chief Strategy Officer, Vishal Jacob as the Chief Digital Officer and Sandeep Pandey as the Global Head of Analytics.

Read More

BARC India to mitigate impact of landing page on TV viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.

Read More

Valvoline announces strategic partnership with SunRisers Hyderabad as a principal sponsor for IPL 2020

The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.

Read More

PHD Launches DRUM in Asia-Pacific

This move adds deeper creative, branded content and specialist partnerships across Asia. With the launch, DRUM will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore.

Read More

BARC & Nielsen Report- TV AD Volumes in Unlock period surpasses Pre-Covid Volumes by 12%

The report explains the ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.

Read More

Motivator India wins media mandate for MilkLane

This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.

Read More

Digital Media Literacy Needed To Combat Fake News

As digital becomes mainstay in India, Minister of Information & Broadcasting, Environment, Forest and Climate Change and Heavy Industries & Public Enterprises, Government of India, Prakash Javadekar, cautions against the ills of fake news and way to guard against it

Read More

HDFC Life’s New Annuity Campaign Makes Retirement Planning Look Attractive

The Company has redefined the archaic concept of this category, relooked at the rigid, reductive notions around ageism and given the category a different tone, thereby making it attractive.

Read More

Why a Well Designed 360-degree Marketing Strategy is Paramount for MSMEs?

Read how a 360-degree marketing strategy counts for a Necessity and not a Luxury for the MSME’s (Micro Small & Medium Enterprise) in today’s time.

Read More

How Performance Marketing is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

Read More

Tata Housing Makes Home buying Effortless with ‘Move in India’ Campaign

This Independence Day, Tata Housing initiates its ‘Move in India’ campaign, soothing the pain of home-buying, with their flexible payment option.

Read More

Cheil India appoints Sourav Ray as Chief Strategy Officer

Ray looks forward to helping clients integrate the idea of the brand with the digital reinvention of people and businesses to tell great stories.

Read More

Alchemist Marketing & Talent Solutions Releases White Paper On Celebrity Endorsement Trends

The paper throws up some interesting insights on celebrity endorsements and how they will pan out in the post Covid era.

Read More