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Latest Articles in BARC India

Suspension Of Weekly TRP Data By BARC Hasn't Impacted Ad Revenues: ABP Network

ABP Network Chief Executive Officer Avinash Pandey, which runs news channels across Hindi, Marathi and Bengali languages, said advertising agencies rely on inputs beyond the weekly data from the Broadcast Audience Research Council (BARC) for buying ad inventory.

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BARC India to mitigate impact of landing page on TV viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.

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BARC & Nielsen Report- TV AD Volumes in Unlock period surpasses Pre-Covid Volumes by 12%

The report explains the ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.

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TRAI-ing Times For BARC

TRAI specifically says that DPOs – cable and DTH operators – should be allowed to negotiate the terms on which they will share the data with the rating agency!

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BARC India Names Nakul Chopta As Chairman

He will be the third Chairman of BARC India. He joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board

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