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In Conversation with Janya's Closet Founder Nidhi Gupta

Nidhi Gupta had developed an appreciation for fashion and luxury couture since her childhood. But she hadn't considered a profession in the sector until the birth of her daughter Janya.


As a brand, Janya's Closet has found quick and widespread success across the map. Among its faithful customers are celebrities like Allu Arjun, Mahesh Babu, and Mahendra Singh Dhoni, whose daughters Arha, Sitara, and Ziba respectively, are regularly seen sporting clothes from the brand. Nidhi wanted her daughter to be dressed in the most elegant of clothes, to complement her beauty. But as Janya outgrew infancy, she realised that there was a gap in the market for luxury fashion aimed at children. Frustrated by this lacunae, Nidhi decided to fill the demand vacancy herself. Thus began the journey of Janya's Closet the only haute couture luxury clothing brand specifically aimed at children.