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Magazine Articles

CTL In CS ‒ The Missing Piece

Customer Service does not need to be obtrusive, in fact it is often so understated it is unnoticed. Its’ foundation is the associate’s knowledge of his products and his understanding of what the customer needs. And it is delivered in a way that keeps the customer coming back

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Tis The Season To Splurge

Festive shopping has beaten previous years' mixed bags to settle at a point that can be compared to pre-pandemic highs, where some categories win more than the others

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Talent Has A Fragrance That Spreads: Tisca Chopra

At the end of the day, people do crave their own kind, telling their own stories in their own language, so the changed Indian palette now desires world-class stories but with their own actors

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Pretty At The Pull Of A Purse String

Suddenly beauty is not just in the eyes of the beholder, but in the budget of the aspirational Indian woman. She will apparently pay anything to look a little better

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Precious And Priceless

AstaGuru’s horology collection will include bejeweled watches, both vintage and modern, from celebrated luxury brands like Rolex, Audemars Piquet and Patek Philippe

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The Road To Happiness Passes Through Data

… So says author Seth Stephens-Davidowitz. But does one take major decisions in life after going through a labyrinth of statistics or because one’s heart is into something?

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Humans Of Mambasa, Displaced Twice Over

A slice of the history of a Sindhi business family, who made Kenya their home following the Partition of India, only to be uprooted again, less than two decades later

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How Bollywood Has Become A Powerful Medium For Tourism Promotion

There is no doubt that Bollywood has become a rich cultural resource and the tourism sector is a direct beneficiary of its clout

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Gadgets You Can’t Afford To Miss Out On!

With the festive season right around the corner, the gadget-sphere is brimming with new and exciting choices. BW Businessworld presents the top gadget picks for the festive season 2022. This intriguing concoction of personal tech will take you on a wild ride comprising videography, photography, audi

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Customer Understanding Of Luxury Retail Is Changing and For The Better

Luxury retail, often defined by lavish and elite consumption habits, has returned to pre-pandemic levels with a considerable shift to online platforms which has aided India’s luxury e-commerce boom

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