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Latest Articles in Opinion

Time: Even This Will Pass Away

Happiness and sadness in life rotate around like a wheel, wise men are those who retain equanimity in happiness and sadness alike

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Time: Even This Will Pass Away

Happiness and sadness in life rotates around like a wheel, wise men are those who retain equanimity in happiness and sadness alike

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Boardrooms In Crisis

Even with the private companies, the average retail investor and analyst knows little about what happens in these august boardrooms.

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MF Myth Busting - 5

The Indian Mutual Fund industry continues to grow at the rate of knots, but investors still continue to harbor some common fallacies en masse. We've been steadily aiming to debunk some of these myths in the past few weeks, in order to help promote more informed Mutual Fund investing. Here are three more

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Women Have Gone Further Than The Ad World Knows

The Indian Air Force ad, ALT Balaji’s show ‘The Test Case’ are making a strong case for women equality, but these messages are behind time, and merely reflecting the on-ground change

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Is Autonomy A Panacea?

True autonomy blossoms when the mind is unshackled, the academic environment is facilitating and adequate external links exist for support

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DeMo: How May We Have Done It Better

Balanced execution or not, the opposition would have found issues one-way, or the other

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A Make In India Success Story Long Before The Push

As the government of India emphasises on businesses and individuals to adopt a ‘Make in India’ strategy, a success story of the past stands out for its sheer nerve…

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Electric Vehicles And Financial Services Hot For Investments

Digital payments market size in the country is expected to touch $500 billion by 2020, accounting for about 15 per cent of GDP

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Tech Trends: Snapchat For Grownups

Apple’s new Clips app for iOS allows businesses and individuals to add a dash of polish to their social videos

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The Deadly D: Demotivation

You can buy everything in the world but some things can never be bought - Character, Respect, Loyalty and Trust

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When PR Guides Journalists On How To ‘Write’

Journalists today know what they are up against and so do the PR people. To ensure the longevity of this ‘bond’, the lines are more or less drawn and people try to play within it

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"Make In India" - A Creative Mentation

An egalitarian society can lead a resurgent nation if it is focussed on social reform, economic growth of the downtrodden and protection of cultural diversity. This is truly possible, only when every child in the country is educated and eventually finds a meaningful job leading the country to an unparalleled self-belief

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Online Video Marketing Will Have A Phenomenal 2017

The good thing about online content is that the audience will find the content. Whatever be the quantum of content or crazy data points, your audience will flock around the content as long as it has superb storytelling. Why?

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The Margin Of Error For Brands Is Diminishing

Marketers are truly living in interesting times. The recent experiences of Pepsi, Nivea and the airline wars are all proof that the consumer is watching, and in many instances, not forgiving…

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