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Latest Articles in Opinion

Weekly Horoscope: 24 May – 30 May 2021

Readout your weekly horoscope to be prepared for challenges and happening occurring in day to day life

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Giving E-Retail its Due

In finding a balance between lives and livelihoods, governments should consider the merits of the continued sale of discretionary goods through online retail channels.

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Cryptocurrency: The Global Currency

We should definitely consider bringing cryptocurrencies in the system. Even though it comes with its risks, it is a great investment in the long-run. It will benefit all, financially as well as benefit the environment. Technology has been gifted to us, and with its appropriate use, we are currently looking at a revolutionary invention which should be used to our advantage.

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Being The Solution: Responsibility in the Co-COVID World

In the Co-COVID world, where precarity and uncertainty haunt our everyday, none of us can be outside the ambit of responsible action to keep ourselves and the world safe.

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Brand You - Be Honest with Yourself

Some steps you can take to understand your perceptions about yourself are outlined below.

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The Futility of Fighting Shadows

How often do we fight imaginary shadows without knowing the facts?

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The Pursuit Of Sameness

As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.

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Dark Roast Double Shot: Who Should Sing the Ballad of Hope?

The role of business in the lives of people is no longer just good products and swag but to provide tangible proof of being a good, contributing and responsible citizen.

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Legacy Experiences: Restorative And Recreational Dimensions

Legacy businesses should bring recreational models to become well-known, to restore cultural heritage assets for a bespoke understanding of India as appropriated by stories and make a valuable contribution to society.

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Carbon Neutral Couture: The Future Of Clothing?

Carbon-neutrality takes into account strict benchmarks related to effluence free manufacturing, fertilizer free crop cultivation and 100 % water recycling to conserve ground water levels and most importantly, the tenets of buy, conserve and compost.

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Case studies - Is There A Case For It?

Can business cases written 5-10 years ago be relevant today? The changed-context could make the content irrelevant ! Is it time to rethink about usage of Case studies ?

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The Moods During COVID – What Made Me Get Better

This difficult situation has brought in a different shade of perspectives in people which I observe as more cohesive and collaborative. Here are some moods observed during the past few months.

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Managing Toxicity The Chanakya Way

The issue is not whether the ability to recognize and determine the actions exists. The issue is whether the organization is willing to live with the consequences of the actions that it embarks upon.

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Weekly Horoscope: 17 May – 23 May 2021

What does 17 to 23 May period have in store for you? Carrying forward the late Bejan Daruwala’s legacy, the authors guide you to make the most of what life has to offer

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Mirror Mirror on the Wall: The China–India E-commerce Comparison

“We in India have a long way to go. There is no denying that we have what it takes to get there. We are in the race for global leadership but for that we must benchmark right, innovate for scale and think of the future.”

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