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Latest Articles in Luxury

This Is How Adidas Is Publicizing FIFA World Cup 2018 In India

The famous sports brand swayed digital, outdoor and on-ground activations to create a bond with all the fans in the main cities of the country including Delhi, Mumbai, Cochin, Pune Chennai and Guwahati

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Simons’s Mission To Conquer Calvin Klein Accomplished

Simons will lead The Calvin Klein Empire across the globe now as the Chief Creative Officer of the brand

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30-35% Of Our Orders Are From Non-Metros: Ritesh Srivastava, CEO,

Ritesh Srivastava, CEO, speaks to BW Businessworld's Brij Pahwa about his latest venture into the premium e-commerce sector. Srivastava, in this exclusive, also highlights the sector trends. Excerpts:

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Get Stunned: H&M Confirms Moschino As Its Next Designer Collaboration

Moschino’s creative director Jeremy Scott, made the surprise announcement at the Coachella party, over a live video with model Gigi Hadid

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QNet Expands Its Rs 100 Cr Luxury Watch Portfolio With The Launch Of Two Limited Edition Chairos Watches

QNet saw its luxury watch sales touch approximately 22,000 units during the year, backed by the launch of 14 new models of luxury watches

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Fanzart, India’s First Luxury Fan Brand, Appoints Perizaad Zorabian As Its Brand Ambassador, Launches Its TVC

The TVC features Perizaad, telling the story of how, every element of Luxury in her everyday style syncs with ceiling art that further accentuates the mood

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