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Latest Articles in FMCG

As Rural India Develops Taste For Chocolate, A Dominant Mondelez Extends Its Reach

"There's a misconception that rural consumers are poor. Not all of them are. There are rich farmers, who are coming into the consuming class," Deepak Iyer, Mondelez's managing director for India told Reuters.

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Brewhouse Ice Tea Becomes The Official Ice Tea Partner Of Ultimate Table Tennis League

Speaking about the partnership, Siddharth Jain, Founder, Brewhouse Ice Tea said, “Our vision is to provide true refreshment to consumers without the guilt, traditionally associated with beverage consumption.

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Rajesh Ramakrishnan On Innovation, Brand Building And 25 Years Of Perfetti Van Melle In India

Over coffee on a hot day this month Rajesh Ramakrishnan, MD, Perfetti Van Melle, India spoke to BW Businessworld’s Jyotsna Sharma about art, brand building and marketing.

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Amul To Invest Rs 600-800 Crore This Fiscal On Capacity Expansion

The company is looking at setting up new plants in locations that are closer to the Delhi-NCR market.

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Transparency : Key To Winning Consumer Confidence

Companies across the spectrum pledged their support to this movement, making efforts to not only educate and ensure the wellness of their consumers but also their employees

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Uber Eats Close To Selling Indian Food Delivery Business To Swiggy

The share-swap deal is expected to close by next month and will give Uber a 10 per cent stake in food delivery service Swiggy

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Parag Milk Foods Launches Premium Milk Brand ‘Pride Of Cows’ In Delhi; Worth Rs 120 Per Litre

The company aims to double the Pride of Cows revenue with a high double digit growth in the next two years

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MS Dhoni To Endorse Officers Choice Blue Snacks, New TVC Campaign Launched

Officers Choice Blue Snacks has launched its new TVC campaign featuring Mahendra Singh Dhoni.

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FMCG: Lighting Up The Cash Registers

GST concessions, eclectic consumer preferences and rising marketing budgets have boosted FMCG sales this festive season

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Modi Naturals Enters Ready-to-cook Food Segment With Pipo

The brand has now set its eyes on capturing traditional taste buds with its brand new flavour ‘Desi Cocktail

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KOSH Launches ‘Roti Donation Drive’ On World Food Day

KOSH will collect all the proceedings received from 260 plus Big Bazaar stores and will donate KOSH atta worth the same amount that has been collected to the NGO

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India's Milk Powder Exports To Surge On Subsidies, Dampen Global Prices

The rise in shipments from India could weigh on global SMP prices that have more than halved in four years due to surplus supplies

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GO Cheese To Add New Products In Its Portfolio

From just one dairy farm 25 years ago, Parag Milk Foods has a diversified dairy products portfolio today

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“Regional Flavours Are Extremely Important”

India seems like a full continent therefore PepsiCo will have to increase market penetration for growth, Ahmed El Sheikh, a PepsiCo-veteran and the new President and CEO of PepsiCo India, tells Ashish Sinha

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