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Latest Articles in FMCG

“Finding Opportunity In Crisis”

Jayen Mehta reminds that his company, Gujarat Cooperative Milk Marketing Federation, has ‘marketing federation’ in the company name itself, a feat that several Fortune 500 companies cannot claim. If anything, this is a clear signal that all top leaders in this cooperative are “hard-nosed marketers, aiming to sell the product not only in India, but around the world”. Excerpts:

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Foot On The Pedal

Understanding the shifting realities of new parenthood in the unprecedented times, the campaign built on the insight that no matter the uncertainty, a mother is engulfed with hope and a sense of positivity when she holds her baby for the very first time.

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Britannia Industries Posts 3% Drop In Q4 Profit At Rs 360 Cr

Consolidated total revenue for FY21 was at Rs 13,136.14 crore as against Rs 11,599.55 crore

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3 Things To Expect In 2021 In FMCG Industry

Every big box retailer, e-commerce channels and big distributors have realized that having a trade control over last mile distribution is one of the most powerful things anyone can have in the FMCG industry.

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SAT Stays SEBI's Order Banning Kishore Biyani, Other Future Promoters From Markets

SAT has also directed the Future Group promoters to deposit a sum of Rs 11 crore as an interim measure.

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Digital Adoption Of FMCG Industry In Advertising And Marketing

Digital advertising and marketing trends in FMCG actually allow the marketers to establish a relationship with the consumers, which was not possible before, besides enticing the consumers to reach the final stage of buying.

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Burger King's Pandemic Woes Eat Into Restaurant Brands Profit, Sales

Total revenue in the reported quarter fell 8.2% to $1.36 billion, but beat estimates of $1.33 billion.

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Crisis Brings Innovations: FMCG Industry Outlook In 2021

Food and beverage categories, particularly perishables, saw strong growth as consumers increased their monthly budget allocation for in-home food and beverages.

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Trends To Watch Out In 2021 For Indian Snacking Industry

Diets and tastes have undergone a sea change, especially during the Covid-19 lockdown because people had to switch to working from home and developed the habit of munching while working.

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ITC Has Progressively Turned Environmentally & Socially Responsible

The tobacco major has steadily juggled its product mix over the years to move towards non-tobacco products that are socially and environmentally responsible

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Coca-Cola Laying Off 2,200 Workers As It Pares Brands

The downturn forced the company to accelerate a restructuring that was already underway.

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Healthy Snacking Is Changing The Face Of Snacking In India

Healthy snacking has become an enduring habit of snack lovers in the country. Driven by this smart snacking culture coupled with the recent Covid-19 push, a market which has been estimated to cross INR 1 billion will only touch greater heights.

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India Business Returns To The Growth Path, Says Unilever

The return of growth of India business, along with Brazil and continued recovery in China helped the company's emerging markets clock a growth of 5.3 per cent in the September 2020 quarter.

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Regulations to Fortify Processed Foods Soon: FSSAI

The Food Safety and Standards Authority of India (FSSAI) will soon be coming out with regulations whereby cereals, bakery products, breads, biscuits, noodles etc. can be fortified. FSSAI wants the industry to promote +F brand of products but with a rider that these products should not be high on fat, salt and sugar

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