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Latest Articles in FMCG

HUL Appoints Unilever Bangladesh Chairman Kedar Lele As Executive Director

Lele will take over from Srinandan Sundaram who will move into his new role as Executive Director, Foods & Refreshment.

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HUL CMD's Salary Drops 21 % To Rs 15.36 Cr In FY21

The average increase made in the salaries of employees other than the managerial personnel in the financial year was 3.4 per cent.

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Watchful Of Situation But Confident Of Long-Term Growth Prospects Of FMCG Sector: HUL CMD

HUL is also investing in building capabilities for e-commerce and modern trade channels as consumer shopping behaviours is shifting towards e-commerce.

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Dettol To Replace Logo From Handwash Packs With Covid Protectors Image, Their Stories

Under its #DettolSalutes campaign, Reckitt has curated 100 such stories from across India and carried them on its liquid handwash packs in honour of the protectors who have helped numerous people during the pandemic.

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TCPL Enters Premium Coffee Market; Launches 'Sonnets By Tata Coffee' Brand

The current offerings include four microlots available in customisations across roast and grind levels and having distinctive aroma and flavour profiles.

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Colgate-Palmolive Q4 Net Profit Jumps 54.1% To Rs 314.6 Cr

Shares of Colgate-Palmolive India were trading 3.07 per cent higher at Rs 1,615.35 apiece on BSE.

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Bajaj Group Firm Lalitpur Power Generation Company To Set Up Oxygen Plant

The group currently operates across a multitude of businesses including energy and FMCG catering to audiences ranging from business-to-government, business-to-business, and business-to-consumer.

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FMCG Retailers Rethink Assortment Play As Pandemic Impacts Supply Chain Dynamics: Report

The fast-moving consumer goods (FMCG) retailers are realigning assortment either by having a lesser number of stock-keeping units (SKUs) per category or are stocking a lesser number of units for each SKU they are dealing in.

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FMCG Industry Record 9.4% Growth In Jan-March, Rural Continue To Perform And Metro Cities Recover

The rural market continued to perform with strong growth of 14.6 per cent during the period and the metro markets have registered a positive growth after two quarters.

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Dabur Net Profit Jumps 34 Pc To Rs 377.3 Cr In Mar Quarter

Dabur's revenue from the consumer care business segment was up 26.36 per cent to Rs 2,009.63 crore as against Rs 1,590.38 crore in the year-ago period.

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Time Precious Nutrition Seekers

Kellogg’s launched an all-digital user-generated content campaign ‘#PassTheBowl’ to exhort consumers to start their day with a bowl of breakfast even.

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“The Inclusivity Agenda”

The Covid-19 crisis saw Brooke Bond Red Label emphasising on the impor tance of compassion during difficult times. Extending the brand’s on-going campaign ‘Taste of Togetherness’, the ad talked about the passive hostility that had become prevalent during the pandemic.

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The Smile Spreading Business

Perfetti’s careful approach allowed it to resume marketing activities mid- year, and be on television for its product launches.

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“Creating Consumer Experiences”

The marketing function has been disrupted by the consumer adopting a digital life faster than marketers have learned digital marketing.

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Growth Amid Crisis

Parachute Advansed Gold rode the festive wave as well with its digital campaign during Onam, honouring the spirit of nurses across the country with the #ThankYouNurses campaign.

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