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Latest Articles in FMCG

Dabur Net Profit Jumps 34 Pc To Rs 377.3 Cr In Mar Quarter

Dabur's revenue from the consumer care business segment was up 26.36 per cent to Rs 2,009.63 crore as against Rs 1,590.38 crore in the year-ago period.

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Time Precious Nutrition Seekers

Kellogg’s launched an all-digital user-generated content campaign ‘#PassTheBowl’ to exhort consumers to start their day with a bowl of breakfast even.

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“The Inclusivity Agenda”

The Covid-19 crisis saw Brooke Bond Red Label emphasising on the impor tance of compassion during difficult times. Extending the brand’s on-going campaign ‘Taste of Togetherness’, the ad talked about the passive hostility that had become prevalent during the pandemic.

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The Smile Spreading Business

Perfetti’s careful approach allowed it to resume marketing activities mid- year, and be on television for its product launches.

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“Creating Consumer Experiences”

The marketing function has been disrupted by the consumer adopting a digital life faster than marketers have learned digital marketing.

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Growth Amid Crisis

Parachute Advansed Gold rode the festive wave as well with its digital campaign during Onam, honouring the spirit of nurses across the country with the #ThankYouNurses campaign.

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“Finding Opportunity In Crisis”

Jayen Mehta reminds that his company, Gujarat Cooperative Milk Marketing Federation, has ‘marketing federation’ in the company name itself, a feat that several Fortune 500 companies cannot claim. If anything, this is a clear signal that all top leaders in this cooperative are “hard-nosed marketers, aiming to sell the product not only in India, but around the world”. Excerpts:

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Foot On The Pedal

Understanding the shifting realities of new parenthood in the unprecedented times, the campaign built on the insight that no matter the uncertainty, a mother is engulfed with hope and a sense of positivity when she holds her baby for the very first time.

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Britannia Industries Posts 3% Drop In Q4 Profit At Rs 360 Cr

Consolidated total revenue for FY21 was at Rs 13,136.14 crore as against Rs 11,599.55 crore

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3 Things To Expect In 2021 In FMCG Industry

Every big box retailer, e-commerce channels and big distributors have realized that having a trade control over last mile distribution is one of the most powerful things anyone can have in the FMCG industry.

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SAT Stays SEBI's Order Banning Kishore Biyani, Other Future Promoters From Markets

SAT has also directed the Future Group promoters to deposit a sum of Rs 11 crore as an interim measure.

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Digital Adoption Of FMCG Industry In Advertising And Marketing

Digital advertising and marketing trends in FMCG actually allow the marketers to establish a relationship with the consumers, which was not possible before, besides enticing the consumers to reach the final stage of buying.

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Burger King's Pandemic Woes Eat Into Restaurant Brands Profit, Sales

Total revenue in the reported quarter fell 8.2% to $1.36 billion, but beat estimates of $1.33 billion.

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Crisis Brings Innovations: FMCG Industry Outlook In 2021

Food and beverage categories, particularly perishables, saw strong growth as consumers increased their monthly budget allocation for in-home food and beverages.

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Trends To Watch Out In 2021 For Indian Snacking Industry

Diets and tastes have undergone a sea change, especially during the Covid-19 lockdown because people had to switch to working from home and developed the habit of munching while working.

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