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Latest Articles in Case Study

Case Analysis: The Ethical Data Broker

With the digital world growing ever larger, there is a pressing need for data brokers and advertisers to move forward in a transparent and ethical way that is both respected and admired

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Case Analysis: Remarketing Is Here To Stay

Contextualising the advertisements a person sees on the Internet is the (Un) Holy Grail of marketing

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Case Study: Idea To Destiny Via Habit

“We are what we repeatedly do. Excellence, then, is not an act, but a habit” — Aristotle

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Case Analysis: Inclusive Change

Social change is said to be the most constant feature of all human societies. There are several ways in which social change actually comes about but the one that is immediately relevant is the way in which technological developments affects social change

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Case Analysis: Shape Your Own Destiny

Let us now look at some of the building blocks that built the telecom industry into such a life changing phenomenon in the rural areas and see parallels on what could be done in the financial space

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Case Analysis: One-Stop Solution

Demonetisation is considered necessary in some economies to create change and development. Kenneth Rogoff, professor of Economics at Harvard University says that despite some issues in planning, there will be large positive effects in the long-run

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Case Study: Where Has All The Money Gone?

“In my experience, poor people are the world's greatest entrepreneurs. Every day, they must innovate in order to survive. They remain poor because they do not have the opportunities to turn their creativity into sustainable income” — Muhammad Yunus, Nobel Peace Prize winner and founder Grameen Bank

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Case Analysis: Create The ‘Aah!’ Experience

The general response to demonetisation, which is almost always an elitist one, is that we should look at the move as being ‘transformational’. Almost everybody has access to a Jan Dhan account and the proliferation of e-wallets on mobile phones actually addresses the question of whether at all we need to hold cash

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Case Analysis: Fix The System

Money in the bank has a psychological effect. We are familiar with the sense of well being that comes from a healthy bank balance. Will we have that same sense if we are not certain of accessing our money whenever we want to?

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Case Analysis: A Bolt From The Blue

Poor quality education facility and support systems fail to provide the experience that help in acquiring knowledge, skills and attitudes that are conducive to social participation; hence rural youth are ill-prepared

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ATMs: The Sweat Behind The Scenes

“Changes are products of intensive efforts” — Muhammad Yunus in his 2003 book Banker to the Poor: Micro-Lending and the Battle Against World Poverty

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Case Analysis: A Moment Of Reincarnation

This unexpected derailing may just be the right medicine a startup company needed in its quest to become great!

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Case Analysis: Money Matters

Nachiket to reevaluate the strategy of his line of business as the cash withdrawal pattern will change. It means number of bank owned ATMs in the market has to come down

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Whose Logo Is It, Anyway?

Case Study: “The customer’s perception is your reality” — Kate Zabriskie, Customer Experience Consultant

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Case Analysis: Is Vinayak Posturing?

There are multiple dimensions to this situation and one which has not been mentioned. It could very well be that Vinayak Morro is uneasy/ uncertain about the loyalty of the team and has a strong suspicion that their loyalties still lie with the earlier owner, Nandalal

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