Case Study - Latest News, Analysis, Opinion

Location and creating the right aura is a critical part of a brand’s success

Case Study: Store Big, Mall Bigger

“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist

Case Analysis: The Retail Conundrum

Salil Nair

Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand

Case Analysis: Mass Versus Premium

Sadashiv Nayak

StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’

Case Analysis: Location Is King

Prachi Tiwari

Case Study

Merely being present in a mall is not enough. Ensure location within the mall is also right

Case Analysis: Blaming The Pitch

Damodar Mall

It is time to focus on tuning the game to the playing conditions

Mind The Gap

“The art of communication is the language of leadership” — James Humes, author and former presidential speechwriter

A Case For Dharma

Atul Mathur

Madhav’s dharma is to ensure his choices are not inimical to basic ethics

We Are Part Of The Environment

Mala Sinha

Madhav needs to consciously make efforts to bring the relevant gunas to the fore in his behaviour

Case Study: Leading The Mind

“When we avoid the responsibility for our own behaviour, we do so by attempting to give that responsibility to some other individual or organisation... We then give away our power to that entity” — M. Scott Peck, American psychiatrist

Case Analysis: Do Not Prejudge

Kaushik Gopal

To make selection decisions on the basis of 360-degree feedback would be inappropriate

Case Analysis: Dramatic Change

Subhabrata Ghosh ‘SG’

Does Shamsher expect Madhav to change through a few sessions of coaching?

Case Analysis: Discernment Is Crucial

Mala Sinha

Madhav will need greater depth of intervention for every right step he takes

Case Study: What Is Your Answer, Joseph?