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Latest Articles in Case Study

Case Analysis: Mass Versus Premium

StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’

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Case Analysis: Location Is King

Merely being present in a mall is not enough. Ensure location within the mall is also right

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Case Analysis: Blaming The Pitch

It is time to focus on tuning the game to the playing conditions

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Mind The Gap

“The art of communication is the language of leadership” — James Humes, author and former presidential speechwriter

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A Case For Dharma

Madhav’s dharma is to ensure his choices are not inimical to basic ethics

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We Are Part Of The Environment

Madhav needs to consciously make efforts to bring the relevant gunas to the fore in his behaviour

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Case Study: Leading The Mind

“When we avoid the responsibility for our own behaviour, we do so by attempting to give that responsibility to some other individual or organisation... We then give away our power to that entity” — M. Scott Peck, American psychiatrist

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Case Analysis: Do Not Prejudge

To make selection decisions on the basis of 360-degree feedback would be inappropriate

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Case Analysis: Dramatic Change

Does Shamsher expect Madhav to change through a few sessions of coaching?

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Case Analysis: Discernment Is Crucial

Madhav will need greater depth of intervention for every right step he takes

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Case Study: What Is Your Answer, Joseph?

“Internationally we are known to be rude, aggressive, tip poorly, treat retail staff like personal servants and then complain about poor service.” — V. Rajesh, retail consultant, in his blog An Indian and a Retailer

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Case Analysis: Triggering A Rude Behaviour

Improve the quality of the shop floor sales staff. At the same time, give powers to those in charge to draw a line with a rude customer

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Case Analysis: The Angry Shopper

Shoppers have a role to play in motivating the staff to give good service, which they do not fulfill

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Case Study: The Sigh Of Our Times

“The amount of control you have over somebody if you can monitor Internet activity is amazing” — Tim Berners-Lee, inventor of the World Wide Web By Meera Seth

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Case Analysis: Digital Trends

We manage well in the brick and mortar world on what to show and whom to show. Use the same logic in your digital life too

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