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Latest Articles in Case Study

Case Analysis: Angry Employee

The writer has had a 40-year corporate career running different businesses throughout this period. He was a CEO of global companies for 18 years

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Case Analysis: Pretend Sleep

Leadership is a 24x7 job – Kayplas had better shape up or return to stores

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Case Study: Earn That Right!

“What, at root, is justice? When I speak to children about the Preamble to our Constitution, I explain justice as ‘being fair’. But how can one be fair if the laws are not adequate and the interpreters of the law not sensitive? ...Over the years,women have been treated as second-class citizens despite constituting half the human race. They are particularly vulnerable because of the patriarchal mindset that affects every aspect of their lives...” — Justice Leila Seth in author's note in her book Talking of Justice: People’s Rights in Modern India

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Case Study: Branded For Life

“Leadership is about taking extreme ownership. It means you alone are responsible for all mishaps. You cannot pass the blame” — Parag Kar VP, Government Affairs, India and South Asia at Qualcomm

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Case Analysis: Focus & Culture

Employees follow a leader’s actions not mere words in a statement

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Case Analysis: Why Trust Is Key

A consistent brand does not emerge from conformist employees

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Case Study: From Mill To Mall To Sprawl

“Somewhere along the way America became a giant mall with a country attached” — Ben Fountain, Billy Lynn’s Long Halftime Walk

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Case Analysis: Retail Reality

A brand needs to drive business to its store. Just being in a good mall is not enough

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Case Analysis: Mall-nomics Decoded

Gigil should leave no stone unturned in reaching out to its potential mall customers

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Case Analysis: Align Your Plan

Gigil should engage with the mall team and understand their long-term plans

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Case Study: To Be Or Not To Be In A Mall

“Your premium brand had better be delivering something special, or it’s not going to get the business” — Warren Buffett

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Case Analysis: ‘Kitney Footfall The?’

What distinguishes a good mall from others is the mall management’s positive approach to its shoppers

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Case Analysis: Good Company

Location and creating the right aura is a critical part of a brand’s success

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Case Study: Store Big, Mall Bigger

“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist

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Case Analysis: The Retail Conundrum

Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand

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