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Latest Articles in Auto

Honda Cars Advances Maintenance Shutdown Of Manufacturing Plant Amid COVID Surge

The manufacturing operations will resume from May 19. The maintenance block closure was originally scheduled from mid of May 2021

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A Record Growth

Tata Motors continued its association for the third consecutive year with the IPL, giving the brand another big push, and in all, placing it firmly among BW Top 50 Marketers 2021.

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Revolt Intellicorp Hits Pause Button On Fresh Bookings

Revolt comes in two variants -- RV 300 and RV 400 -- having a range of 150 kms on a single charge with a top speed of 100 kms/hour and full battery charge time of four hours.

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The Flat India

Citing the Royal Enfield example here, he notes, “Our brand purpose is to encourage, enable and kickstart the active and lifelong pursuit of exploration. We promote riding at every level. We call it ride, ride more and ride pure.”

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“Little Bit Marketing In Everything”

Consistent feedback from the consumers and analysis of the behaviour has become crucial, and with digital channels, marketers have the liberty to fine-tune marketing messages based on observed behaviour.

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Resilience Of The Community

This online interface was supported by backend operations that included preparation of cars to the documentation process, done in a “transparent manner”.

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Global EV Sales To Rocket Post-Covid

EV sales will keep growing through the decade. Canalys forecasts that EVs will represent 48 per cent of all new cars sold in 2030

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Electric Vehicles: Big Boost For Aluminium Makers

The aluminium industry is set to witness a big boost in demand with the growth pipeline provided by the home-grown electric vehicle industry

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April Auto Sales Show Impact Of Lockdowns: Report

The commercial segment was the worst hit and lagged the registrations, indicating low channel inventory now, while tractor sales have also declined sequentially hinting at the pandemic impact in the hinterlands

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Emerged As Country's Leading Motorcycle Manufacturer In April: Bajaj Auto

This versatility is of enormous value in managing the current volatility as well as uncertainty and to keep the wheels of business moving for all the company's stakeholders

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‘Delhi NCR Should Be Our Biggest Market Nationally’

Tarun Mehta, Co-founder and CEO of Ather Energy shares with Avishek Banerjee his plans to make Delhi NCR the company’s biggest market at the national level.

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Electric Vehicles: Race Against Time

India has so far remained abysmally short of its stated electric vehicle adoption goals, and its 2030 target seems ambitious for now unless steps are taken to speed up adoption

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M&M Advances Annual Maintenance Plant Shutdown To May

The company said it has decided to advance the scheduled 'maintenance of four working days, in each of its automotive division manufacturing plants, to the month of May 2021

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Suzuki Motorcycle India Reports Sales Of 77,849 Units In April

The company's sales of April this year are not comparable with that of the same month last year when sales were hit due to the nationwide lockdown imposed to curb the outbreak of coronavirus pandemic.

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Kia Lines Up New Model For Indian Market; Plans To Ramp Up Production, Sales Network

Elaborating on the situation, Kia India National Head of Sales and Marketing Hardeep Singh Brar said the market has been very resilient so far.

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