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Viiveck Verma...

The author is Chief Impact Officer - Recykal Foundation

Latest Articles By Viiveck Verma...

Purpose-Driven Advertising For A New Age

Viiveck Verma...

Consequently, what a brand stands for and how it defines itself plays an incontestably significant role in the chord it strikes with consumers. This is where purpose-driven advertising and marketing becomes a most crucial intervention.

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Consumer First: The Crisis-Proof D2C Juggernaut Marches Ahead

Viiveck Verma...

The D2C model has made it cheaper than ever to start a business, to reach out to vast multitudes and create new standards for consumer satisfaction. It has demonstrated the reality of being unstoppable against hardship and innovating our way out of difficult times

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Experimentation For Innovation: The Worthiest Route To Growth

Viiveck Verma...

The aforementioned case study elucidates the necessity of premising experiments on a judicious investment in learning through data, while taking care of the company’s reach and resources.

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Employees For Sustainable Work: The Paradigm Shift Needed

Viiveck Verma...

A mix of education, sensitization and integration of sustainability into work can give employees the incentive and dedication to make the sociocultural shift we need in the world of work.

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Actionable Information For The Future Of Work

Viiveck Verma...

The pathway to a glorious, successful digital and professional leap for work is fidelity to actionable data. Extracting optimum value from information is the zeitgeist the professional world needs and must actualize for an extraordinary tomorrow

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Talking Professional Fatigue: Ways Out Of Burnout

Viiveck Verma...

Work is more than just a mechanism to earn our livelihoods. It is a commitment to ourselves and the society at large, to make our individual and collective lives more rewarding

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Smart Tech For The Social Sector In India

Viiveck Verma...

The role of the social sector today is more necessary and significant than ever and smart technology provides nonprofits an avenue to optimize the impact they create

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Sensitising The Young: Pathways To Better Politics

Viiveck Verma...

The youth therefore need to be encouraged to be sensitive, to treat all issues which affect people en masse on priority and make a difference in whatever ways they can.

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Healthcare Consumerism: A Future Of Empowering People

Viiveck Verma...

With consumer empowerment, greater healthcare development and social coverage, there is a good chance that healthcare seekers as agents shall serve themselves better

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Thinking Wealth: Creating Prosperity Mindsets For Youth

Viiveck Verma...

Wealth is first created in the mind. If we do not have the imagination to think wealth, we would not have the agency to realise it

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