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Shubhranshu Singh
Latest Articles By Shubhranshu Singh
Luxury – Wallets To Dreams
No one needs luxury. Yet everyone wants it. It represents the most valued of mankind’s possessions. Luxury takes wallets to dreams.
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India-US: The Democracies That Are Natural Partners
India must embrace the American agenda and seek its interest through active, forward leaning collaboration.
Read MoreModern-Day Politics And Its Changing Paradigm
To any electorate, the perception of performance matters as much if not more than the performance itself. They notice input, not intent and seem to reward effort, not outcomes.
Read MoreAdvertising And Its Psychological Rationale
As we gallop into a new Millenium, technology is creating irreversible changes in communication and dissemination. A look into the fundamental underpinnings of communication psychology will prove useful
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