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Shubhranshu Singh
Latest Articles By Shubhranshu Singh
Democracy And The Algorithm
The game plan is simple. To give selective exposure to preferred opinions. Reinforce these and convince people that they represents the reality. Make followers into voters.
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Consumerism Demystified - Doing Well Is Not The Same As Being Well
Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.
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Why India Can Be The Preeminent Power In Asia
China is getting soft power from projecting strength economically in Africa and Latin America. Whereas in Asia, it has issues with all neighbours - Vietnam, Taiwan, Japan, India, Philippines. This is not true for India. We have bilateral and multilateral friendships.
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The Internet Changed Marketing From A Military Parade To A Dance Floor!
Organizations are exploring advanced analytics, AI, cloud computing, and the internet of things. But they are also learning that these technologies aren’t a substitute for the bonds we share as humans.
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How Emotions Make Brands Matter In The Dark Backrooms Of The Brain – What You Don’t Know That You Know
A brand can go all the way to own ideas and expound ideology. That means the consequential associations will lie deep in our subconscious mind.
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An Ocean Inside A Bubble: Disarray, Complexity, Mathematical Models & Reality
Simple systems do complicated things. Conversely, complex systems can give rise to simple behaviour a few key things when combined with chance can lead to incredibly varied outcomes.
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Neolithic Genes In Modern Times
we should not be distressed about the implications of evolutionary psychology on the one hand and our modern existence on the other hand.
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Why Globalisation Matters
Globalisation means economic integration across national frontiers. It is a process by which the economic agents in any given part of the world are affected by events elsewhere in the world.
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Will Globalization Die From Covid-19 Complications?
The biggest job to be done in the world ‘after coronavirus‘ is not to build walls or impede global integration but to make globalisation work for more people than ever before.
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